| Updated at: 0826 PST, Thursday, November 25, 2010|
LONDON: Last weekend PureJewel’s sponsored Asian Wedding Exhibition saw in between 8 – 10,00 people pass through its doors with visitors from across the world.
Over the course of the weekend, 143 exhibitors showcased their work with exclusives from Pakistan and India. The exhibition’s Jaguar sponsored catwalk unveiled the latest in the new seasons couture collections for brides and grooms.
PureJewels took the opportunity to present their six engagement and wedding ring collections Passion, Honesty, Grace, Virtue, Honour, and Adoration and also welcomed the latest in diamond tension technology with collections from Christian Bauer.
Jayant Raniga, Brand Manager of PureJewels said, “PureJewels exhibited at the AWE last year and the response was fantastic. We knew right away that the quality and substance of this event would be key for us as a leading engagement and wedding ring retailer to be intrinsically involved in.
As key sponsors of the event this year, we showcased our six key collections and were inundated with a positive response”.
Marking a shift in the fusion of both eastern and western wedding trends, the event attracted a diverse mix of visitors from both south Asian and non-south Asian backgrounds all looking for the best in wedding services including award winning henna artist Ash Kumar who’s worked with Madonna and Julia Roberts.
Visitors expressed how ‘refreshing and informative’ it was to see and speak to a hand picked exhibitors without the distractions of celebrity and gimmicks.