| GEO World|
| Actress Halle Berry launches her own scent|
| Updated at: 0111 PST, Thursday, March 05, 2009|
SAN FRANCISCO: It was bound to happen eventually. Hollywood actress Halle Berry has now joined the throng and launched her signature scent.
Forty-two year old Berry reportedly spent two years working to get the fragrance just right. Like many before her, Berry has teamed with celebrity fragrance powerhouse to create her line of fragrances.
Other celebrities in the Coty stable include Sarah Jessica Parker, Celine Dion and the Beckhams.
Online sources quoted senior vice president of global marketing, Steve Mormoris discussing the company’s new relationship with the Oscar winning actress.
According to Mormoris, “She adds another dimension to the celebrity fragrance market.” The new fragrance named, Halle by Halle Berry is slated for a spring launch.
The perfumes is expected to retail for between $17 to $35 depending on size. In addition to the perfumes, there will also be an accompanying body lotion.