| GEO Health | | Fast food makes people impatient | Updated at: 1220 PST, Thursday, April 29, 2010
 TORONTO: Eating fast food not only raises your risk of putting on weight, but it can make you impatient too, even when you aren't short of time, says a new study.
Researchers have claimed that daily exposure to fast food, like burgers, pizzas, and fries, could have a subliminal effect on behaviour, making people hurry regardless of whether they are pushed for time.
Moreover, gorging on fast food triggers cravings for instant happiness and reduces the impulse to save money, the study has found.
Researcher Prof Chen-Bo Zhong of Toronto University, said: "Fast food represents a culture of time efficiency and instant gratification. The problem is that the goal of saving time gets activated upon exposure to fast food regardless of whether time is a relevant factor in the context.
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