| GEO World|
| Madonna to turn 50 on Aug 16|
| Updated at: 1429 PST, Wednesday, August 13, 2008|
NEW YORK: Pop icon Madonna turns 50 later this month.
Madonna, who celebrates her birthday on August 16, will bring up the half century with her career in rude health, less than one year into a groundbreaking 120-million-dollar, 10-year deal, and with a recent No.1 album.
Yet Madonna, Thompson said, has prospered from her extraordinary ability to reinvent herself, a skill that allows her to remain relevant despite the march of time and changing music tastes.
According to Geoff Mayfield, chart director of Billboard, Madonna achieved solid success with her latest album "Hard Candy", which topped the charts earlier this year.
"It didn't sell as well as her music did a few years ago, but it was a number one album, and if anyone has ever proven that she's able of reinventing herself, that's Madonna," Mayfield said.
Jerry Del Colliano, a professor and music industry expert at the University of Southern California, also cited Madonna's chameleon-like ability to adapt.
"Madonna has managed to stay creative, and to stay relevant. I think she still is in the popular music scene," Del Colliano said. "I don't know what she'll be like at 60, but Mick Jagger is there and he's rocking and rolling.