| GEO World|
| Free pizza in Italy price protest|
| Updated at: 1358 PST, Thursday, August 28, 2008|
NAPLES: Pizza chefs in Naples handed out free pizzas on in protest at high prices charged by rivals who, they say, use the spike in commodity prices to rip off consumers.
In the city where the classic "Margherita" with mozzarella, tomato and basil topping was invented in the 19th century -- and named in honor of a queen with a taste for fast food -- 30 cooks lit up six wood-burning ovens to cook 5,000 thin-crusted Neapolitan pizzas for queues of local people and tourists.
The group staged the protest in Piazza Dante to demand stricter price controls to defend the reputation of a traditional Neapolitan product, which they said, should be "the synthesis of quality and low cost."