Connate - a native ad tech firm launches services in Pakistan

KARACHI: Connate announces to start its operations in Pakistan. Dubai based Connate is an ad tech firm that focuses on premium content monetization, production and delivery. Native advertising is a non-intrusive and in-content online advertising method where the advertiser engages with the consumers via content within the context of the user's experience with matching form and function.

According to Connate, "Pakistan is one of the fastest growing markets in the emerging economies and we entered the market purely by the dynamics of an ever evolving media scene. So far the native ad campaigns have received phenomenal response with the results gaining over 70% higher response than standard banner ad campaign and with extremely high engagements. We are now in talks with some of the biggest local publishers that are already in the onboarding process."

Ms. Marrium Khan, Associate Director Iris Digital (A symmetry Group company) who has experienced the overwhelming response of native advertising expressed her views - "Content marketing is the key area of focus for our clients and us. Native advertising is one of the fastest growing online ad methods which globally reached USD 2.4 billion in revenue in the year 2013 and by 2017, it is expected to account for USD 4.6 billion in revenue. With Connate we saw a huge opportunity to tap into the publisher side native ad market. We wanted to look past the standard banner ads and address challenges like banner blindness, spill over and drive more effectiveness for our campaigns and we seem to have achieved just that."

To know more about Connate, visit www.connate.co