Alicia Silverstone was surprised to see her image featured on a local hair dye brand, asking fans to let her know what it meant
Alicia Silverstone was caught unawares when a well-wisher sent her a box of Pakistani-manufactured henna-based hair dye featuring her picture.
What has been quite common in the subcontinent – particularly when small enterprises use local and international celebrities to market their little known brands without any special contracts with the models – has now caught the attention of American actress-model Alicia Silverstone.
While Silverstone asked her fans to let her know what the box says in Urdu, Pakistani and Indian patriots couldn’t stay back from starting a nationalistic brawl over the language printed on the box: Roman Urdu or Roman Hindi.
Owners of Afshan Brown Mehndi– the hair-colouring product – might never have in their wildest dreams thought to get recognised by the Batman & Robin actress. Regardless, with this 'surprise promotion', they garnered an unprecedented branding boost without spending a dime on advertising.
The actress made her movie debut in 1993 movie The Crush, for which she bagged two accolades in 1994 MTV Movie Awards. She shot to even more fame when she acted in Aerosmith songs Cryin’ and Crazy. She lives an eco-friendly, vegan life, and has a 6-year-old son.