Pink Rickshaw service putting Lahore women in the driving seat

LAHORE: In a bid to remove the cultural barriers for women, the ladies-only Pink Rickshaw service is providing them new possibilities to generate revenue for their families in the Punjab capital.

The service is launched to provide women, belonging to lower strata of the society, travelling comfort without being harassed or feeling uncomfortable.

The transport service also helps women become financially independent while providing safe rides for other women.