Geo News is the most watched South Asian news channel in UK

LONDON: Geo News has retained its position as the top South Asian news channel in the United Kingdom (UK). It was only in first week of September that Geo News became accessible to all viewers with a Sky box and immediately became the most watched South Asian news channel in UK households. For the second month running it has comfortably retained and strengthened its position.

Based on measurements of the Broadcasters’ Audience Research Board (BARB), Geo News was rated 21 per cent higher than its closest competitor on an average for the entire month of October 2013. Before "going on BARB" Geo News was an encrypted channel. It is now free to view on the Sky box and its audience is being measured by electronic metering deployed by BARB.

BARB ratings are regarded as highly accurate and credible indicators of audience choices. All advertising planners rely heavily on BARB data and Geo News now has an enviable position amongst South Asian channels. It is strong endorsement of the quality content Geo News delivers and its brand equity.

Established in 1981, BARB provides official viewing figures for UK television audiences. It commissions specialist research companies to collect data that represents the television viewing behavior of the UK’s 26 million TV households.