Profits from related fashion sales will aid in financing Oxfam's efforts to eliminate poverty around the world, the...
LONDON: Charitable organisation Oxfam marked its first-ever fashion show for London Fashion Week with "Fashion Fighting Poverty," which took place on Thursday.
Styled by Vogue contributing editor Bay Garnett, the catwalkfeatured appearances from celebrity models Stella Tennant andErin O'Connorand designer Bella Freud. It showcased the range of clothes onsale in their stores and online.
All profits from its fashion sales help fund Oxfam's work toend poverty worldwide, Fee Gilfeather, Head of Retail Brand,explained.
"If you spent ten pounds on a fabulous dress in an Oxfamshop, that might be providing clean water for a family or tenfamilies for a month in an emergency," she said.
"Or it could provide amosquito net to protect people from malaria, so that fashion isreally, truly fighting poverty," added Gilfeather.
Originally set up to alleviate famine in Greece during theSecond World War, the international charity organisation OxfamInternational works to reduce poverty, among other developmentgoals.
London Fashion Week runs until February 21.