Cricket star Tendulkar backs new India league

MUMBAI: Batting superstar Sachin Tendulkar on Thursday threw his weight behind the upcoming Indian Super League (ISL), saying it was the way forward to unearth football talent in the cricket-mad country.

"There is a lot of sporting talent in the country, but no platform to showcase the talent. Perhaps ISL is the answer," Tendulkar said in Mumbai at the launch of the eight-city franchise-based tournament to be played in October-December.

Tendulkar is co-owner of the Kochi franchise in the new league that has been modelled on the lines of cricket´s cash-rich Indian Premier League (IPL).

Meanwhile, Italian World Cup winner Alessandro Del Piero, 39, was set to play for Delhi Dynamos and also serve as a brand ambassador for the ISL, a source associated with the league told AFP.

Eight city-based teams are due to take part in the tournament which runs from October 12 to December 20. Several of the franchises have tie-ups with European football giants such as La Liga champions Atletico Madrid who are the co-owners of Atletico Kolkata.

While India are only 150th in the world rankings, football draws big crowds in some parts of the country -- particularly the east -- and has been dubbed the game´s "sleeping giant" by Sepp Blatter, president of the world governing body FIFA.

The English Premier League (EPL) draws big TV audiences and team owners are hoping to replicate the success of the IPL, the domestic Twenty20 cricket tournament that attracts some of the biggest names in the game.

Organised by the All India Football Federation, the ISL is backed by India´s Reliance Industries, which is controlled by the country´s richest man Mukesh Ambani, sports management giant IMG and Rupert Murdoch´s Star TV.

Tendulkar and another recently retired cricket great Sourav Ganguly are among the celebrities who are promoting the tournament while several Bollywood stars are also fronting franchises. While most attention is on the ageing foreign stars, at least five of the starting line-up for each team must be Indian.

Although some of the country´s top players have agreed deals with ISL teams, national captain Sunil Chhetri is among several India internationals who have so far rejected the chance of joining the league.

Although the eight-month long I-League has suspended matches during the ISL, several owners have spoken out against the new tournament, saying it risked undermining grassroots football. (AFP)