Pakistan's top designers come together to launch country's first ever virtual fashion show

By
Web Desk
Photo: AFP

Amid the lockdown blues, Pakistan's top designers are putting forward a virtual fashion showcase entitled ‘Catwalk Cares’ under the flagship of Catwalk Event Management and Productions from Friday to Sunday on Harpal Geo and Catwalk’s official YouTube and Facebook accounts.

The virtual fashion week is dedicated to the front liners and volunteers who have worked day and night to fight against the COVID-19 pandemic.

The event was initially supposed to be live-streamed on myriad prestigious platforms during the three days of Eid-ul-Fitr but was postponed after the tragic Pakistan International Airlines (PIA) plane crash — that had 99 passengers onboard, including Pakistan's celebrated model Zara Abid, said the press release issued on Tuesday.

Also read: Supermodel Zara Abid was onboard PIA flight PK-8303

"We were all prepared to proudly present Pakistan’s first ever virtual fashion week when the tragic air-jet disaster occurred which left the whole nation shaken," said the chief of Catwalk Events and the brains behind the project, Freiha Altaf.

"I felt there was no alternative but to postpone the event to pay respect to all those passengers and crew who tragically lost their lives that day including one of the brightest and most promising supermodels, Zara Abid," she added.

The line-up for the first day of the event, in no particular order, includes Amir Adnan, Huma Adnan, Khaadi, Maheen Karim, Nida Azwer & Shamaeel Ansari.

"Designer brands showcasing their current collections during the three-day virtual fashion week had gifted outfits or accessories to the myriad front liners on Eid-ul-Fitr," read the official statement