Smashed iPhones used as invitations to extravagant fashion show
Guests could not wait to show off the unique invitation on Twitter
March 09, 2022
Balenciaga, a fashion house in Paris, thought of a unique and expensive way of inviting guests to its Autumn/Winter 2022 Paris Fashion Week, reported NDTV.
Who could have thought that the backs of iPhones with smashed screens can be used to engrave invites and event details?
Guests could not wait to take this unique invitation to Twitter.
The iPhones typically had the company's name engraved right below the apple on the back of the phone. The event details were provided below the name.
Some users on the microblogging platform called the "personalised" idea "so cool."
Some also gave overwhelming credits to Balenciaga's marketing team.
Others, however, thought that the fashion house was a little late to the trend.
The fashion show took place on March 6 and was live-streamed across the world.
