Prince William ‘needs to change’ Queen’s ‘never complain’ rule: report

Royal experts believe Prince William “desperately needs to change” Queen Elizabeth’s royal rule of “never complain.”

Professor of Marketing and Consumer Research at Royal Holloway, Pauline Maclaran made this claim.

According to Express UK, she was quoted saying, “I think he recognises that there is a need to change because it's such a public relations game these days.”

“So much more so than when the Queen took over,” she went on to add in her interview.

“Now it is all down to how you brand yourself, what's picked up by the media and what isn't, and you need to be very aware of it.”

“Also the public does expect to see the sort of human touch behind the facade. I think we demand more and more the explanation.”

Before concluding she added, “But William does seem willing to give more of himself in that respect and I think it's the right move.”