Wednesday Apr 27, 2022
A leading global advertising, media, and ad-tech solutions company, Entravision, has entered into a definitive agreement to acquire a strategic stake in Jack of Digital, the companies announced in a joint press release.
Entravision connects global media companies such as Meta, Twitter, TikTok, and Spotify with advertisers in primarily emerging growth markets worldwide.
With this investment, Entravision will expand its commercial partnership reach across the South Asian region.
Jack of Digital is a digital marketing company that specialises in international platform partnerships. It maintains exclusive advertising and data sales representations in Pakistan with the short-form video platform TikTok.
Founded in 2020 by ad tech and marketing industry veteran Faisal Sheikh, Jack of Digital specialises in international platform partnerships with some of the world’s top advertising, marketing, and data platforms.
“We are very excited to announce our strategic investment in Jack of Digital, which opens the door for Entravision to the South Asian market,” said Juan Saldívar, Chief Digital, Strategy, and Accountability Officer of Entravision.
Entravision’s investment in Jack of Digital means that the company taps into a high-growth region of the globe with vast opportunities for increased digital connectivity.
Approximately 1.8 billion people — or 23% of the world’s population — live in South Asia, including the countries of Pakistan, India, Nepal, Bhutan, Bangladesh, Afghanistan, and Sri Lanka.
In Pakistan, where Jack of Digital is headquartered, over 98 million people are digitally connected, representing just under half of the total population, with opportunities for significant growth.
“I believe having a company like Entravision to support our digital media business in South Asia will be a game-changer,” said Faisal Sheikh, Chief Executive Officer of Jack of Digital.