Ronaldo to invest $40 million in UFL ahead of competition with Messi's eFootball

In another move that reflects a seemingly undying competition between Cristiano Ronaldo and Lionel Messi, the Portuguese football ace announced a $40 million investment in the UFL — a free-to-play soccer video game — which will compete with eFootball, whose ambassador is none other than the Argentine striker.

Expressing his views on becoming part of the game that promises a "fair, skill-first approach for gamers created by gamers”, an elated Ronaldo said that the project has the potential to "become the new breed in football gaming", goal.com reported.

With his latest investment, the Al Nassr star is also set to take on EA Sports FC, who is another key player in the global video game market.

The UFL holds the potential to become a major player in the video gaming as it will have free access and will not feature any mandatory payments or subscription fees.

So far, no specific date has been announced regarding the release of the game, which is expected to be launched on PlayStation and Xbox in the near future.

It is not new for video game franchises to attach prominent players' names to their brands in some form as last month, Messi also signed with eFootball 2024 as the game's ambassador.