WhatsApp rolling out feature to massively upgrade Channels — Here's how it works

Web Desk
WhatsApp app is seen on a smartphone in this illustration taken, July 13, 2021. —Reuters
WhatsApp app is seen on a smartphone in this illustration taken, July 13, 2021. —Reuters

In a bid to enhance user engagement and content discovery, WhatsApp, the popular Meta-owned messaging app, is reportedly gearing up to introduce a feature that suggests similar channels to users, WABetainfo reported.  

This development follows the introduction of the widely-used channels feature last June, allowing administrators to share various content types, including text messages, photos, videos, stickers, and polls.

According to WABetaInfo, the upcoming update will incorporate a feature suggesting comparable channels to users who are either following new channels or exploring content from those they already follow. 

The proposed list of channels aims to enhance the user experience by presenting options relevant to their interests, ensuring credible sources as only verified channels will be recommended.

Importantly, the report clarifies that the recommendations will be grounded in the thematic similarity of channel content rather than relying on personalised algorithms analyzing individual user interests. 

This move is expected to benefit users who may not be familiar with all available channels, providing them with a broader range of relevant and engaging content.

The report also underscores the potential support this feature offers to channel owners by expanding their audience reach. By suggesting similar channels, WhatsApp aims to contribute to a richer user experience and assist channel creators in reaching a wider and more diverse audience.