New WhatsApp update restricts number of broadcast messages users can send

WhatsApp is experimenting with a new feature designed to limit the number of broadcast messages users send per month, signalling a potential shift in how the popular messaging platform approaches one-to-many communication.

The new feature is currently available for beta testers via the latest WhatsApp beta for Android 2.25.14.15 update, which is available on the Google Play Store, according to WABetaInfo.

Some beta testers can explore a new section dedicated to broadcast management directly within the app settings, allowing users to easily access and manage their broadcast lists.

This eliminates users' reliance on the separate entry point in the overflow menu of the Chats tab. 

All active broadcast lists will be displayed here, along with details such as how many broadcast messages have been sent and how many are still available for the current month.

Currently, the popular Meta-owned instant messaging app is testing a restriction that limits users to sending a maximum of 35 broadcast messages per month. However, this value may vary depending on the user account type, region, or other factors that are not currently known. 

The cap may not be final, and WhatsApp could adjust it before the broader rollout. 

This restriction encourages users to rely on more modern and scalable communication tools. For example, WhatsApp offers status updates, allowing users to share content with all their contacts without sending limitations. 

In addition, WhatsApp Channels are designed for one-to-many communication, making them ideal for sharing updates with a large audience.

The new feature also seeks to reduce the risk of spam and promote more thoughtful use of the broadcast feature. 

Furthermore, WhatsApp is also developing a feature for business users that will allow them to extend their monthly broadcast limit through a subscription plan. 

Even with this option, businesses are still encouraged to consider alternatives like status updates and channels, which are effective and already well-integrated into the app.

The new feature will be rolled out to even more people over the coming weeks.