May 29, 2025
Justin Bieber put a united front with wife Hailey on the day she dropped news of selling her beauty brand Rhodes.
The Grammy winner, 31, took to Instagram on Wednesday with a carousel of photos that included some steamy shots with the fashion mogul, 28.
The photo showed Hailey smiling while sitting on her husband's lap, who held her from behind while kissing the side of her face.
He followed up with another zoomed-in photo of the loved-up display.
The same day, Justin and Hailey shared the news of Hailey’s skincare brand, Rhode, partnering with e.l.f. Beauty.
“When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,” Hailey’s caption began, which Justin added in a separate carousel as he shared screenshots of Hailey's announcement post.
In the post, Hailey also revealed that she'd sold the brand for $1 billion and will be assuming the role of Chief Creative Officer and Head of Innovation of rhode as well as a strategic advisor to e.l.f. Beauty following the partnership.