Meghan Markle looking to change landscape of ‘As Ever'

Meghan Markle is turning her lifestyle brand into a hospitality business, says an expert.

The Duchess of Sussex, who is working on jams and other homemade products, is switching to hotels and lodgings.

It will include places to stay, “provision of food and drink” and temporary lodgings.

In the first episode of her Netflix series ‘With Love, Meghan,’ the Duchess said: “When I have someone stay, one of my favourite things to do is prep the guest room.”

The website says: “As Ever is more than a brand — it’s a love language. ­

The website further goes on to describe the value proposition as: "Created by Meghan, Duchess of Sussex, As Ever welcomes you to a collection of products, each inspired by her long-lasting love of cooking, entertaining and hostessing.”

“In the UK everyone’s reaction has been a bit prudish but everywhere else, particularly in America and especially with young people, it’s been a huge hit,” the site states.