Meghan Markle's brand ‘As Ever' gets hit: ‘It's a Ponzi scheme'

Meghan Markle has got herself a brand new nickname and this time its because of her decision to launch a line of wine’s under the luxury lifestyle brand she owns.

Reputation crisis strategist Eric Schiffer is the one who delivered this comment during his interview with Express.

He believes, “If Meghan's Napa rosé vanishes at 11 a.m., retailers will dub her the Duchess of Fake Stock. That means if July's rosé is 404 at checkout, so is her brand’s credibility.”

This refers to her penchant for selling out before many other fans can even get their hands on the product.

Calling it a ‘scam’ Mr Schiffer added too that, “another four-hour sell-out and shoppers will scream scam and toss the potential of buying a bottle in the dumpster fire.”

And “if the cork pops faster than fans click, her brand looks like the royal Ponzi of pantry products.”