July 03, 2025
Meghan Markle’s supplychain issues behind the scenes have just prompted an insider to come forward and deliver the scoop.
They shared everything with Newsweek and explained that with the second sold out mark, "There's still a level of frustration,” despite the fact that “the As Ever team and the Netflix team as well are all thrilled that it's done so well.”
It comes because the wine batch did not last as long as anticipated, despite it having been ‘significant’.
Per the insider, “We thought it would sell out but for it to happen so quickly again is testament to the popularity of the brand and the duchess in the U.S.”
For those unversed the addition of this Nappa Valley rosé comes as a new product offering under the As Ever label, and is part of Meghan’s efforts to support business ravaged by the 2020 California wildfires.
The outlet even went as far as to say that Meghan was personally present in the area, testing and tasting multiple grape varieties, and sharing them with those closest before making her final decision.
They even doubled down saying, “significant volumes were shifted and the next step won't be restocking the 2023 vintage because that's now all sold but they will be replenishing stock with a different vintage and then other types as well.”
Before signing off they offered a peak into the timeline for the next launch and clarified that it would be “months, not weeks.”
“We're looking probably towards the end of the summer, but obviously they're working as quickly as they can to get something that's good,” they said.
And even then “she's absolutely not going to compromise on quality.”
Because “she's spent so long sampling different blends and obviously she wants to be able to scale and produce as much as possible but that's got to be done without compromising on the quality.”