Hailey Bieber welcomes fall with a birthday reminder

For Hailey Bieber, the arrival of fall isn't just about cooler days, cosy surroundings and autumn leaves but a new milestone.

On Tuesday, September 22, the beauty brand and skin care founder marked the first day of autumn with two Instagram Stories, perfectly capturing her affection for the season.

In the first story she shared a photo of an outdoor fireplace filled with smooth dark stones and flickering flames, accompanied by Sade's dreamy song Flow.

Over the image, the model wrote, “Happy first day of the best season [dried leaves emoji].”

If that wasn't enough of a declaration of fall loyalty, her second story reminded her followers that her 30th birthday is now on the horizon.

The Baby hitmaker’s wife posted a hilarious close-up selfie transformed by an exaggerated face filter, dramatically enlarging her eyes and lips.

The intentionally ridiculous image came with the caption, “the season in which I turn 30…”

And there it was, the real reason this autumn feels a little different.

Hailey, who was born on November 22, 1996, will turn 30 on November 22. That puts her milestone birthday squarely inside the season she has just enthusiastically crowned the best of the year.