Always comes up with 'Karo Yaqeen' program

KARACHI: Always brand has come up with 'Karo Yaqeen' program aimed to serve as an inspiration for young Pakistani women to believe in themselves and pursue their dreams and ambitions.

Echoing the sentiment, Always had launched a 'Star Hunt' on Facebook for aspiring female fashion designers. The contest ran from December 28, 2013 to January 11, 2014.

The brand joined hands with the leading fashion house Bonanza to provide the selected girl an opportunity to work for them and to launch her exclusive designer collection.

The story of the young designer will now be showcased as an inspiration for millions of young girls via one-of-its kind mini-series, featuring the charismatic and accomplished TV actress Aamina Sheikh.

This mini-series will hit the airwaves in March on all popular entertainment channels in Pakistan.

"I am very excited to be part of this campaign once again. In a country like Pakistan where many women struggle every day to achieve success, Always Karo Yaqeen gives them the hope that anything is possible if they are confident and determined enough," said Aamina Sheikh.

She added: "Being a Pakistani woman, I feel it's imperative to empower other women so they can overcome the challenges of life with confidence."

The young designer was selected via the Always Star Hunt

Girls from across Pakistan participated in the contest after which the winner was selected. -PR