Shopify's payment option to be rolled out on Facebook, Instagram

• The move marks the first time the feature will be available outside Shopify's platform
• It will help the company tap into rise of shopping through social media platforms during COVID
• The option will become available to Shopify merchants selling products in the US through Instagram today

Canadian e-commerce company Shopify said Tuesday it would expand its payment option, "Shop Pay," to all users choosing to sell on Facebook and Instagram.

The move marks the first time the feature will be available outside Shopify's platform and will help the company tap into the rise of shopping through social media platforms during the COVID-19 pandemic.

The option would become available to Shopify merchants selling products in the United States through Instagram on Tuesday and will be rolled out on Facebook within the coming weeks, the company said in a blog post.

Social media shoppers will be able to use Shop Pay alongside other payment options on the social media company's payments system Facebook Pay.