Fake 'Sale' to attract customers in twin cities

Rawalpindi: The shopkeepers in the twin cities of Islamabad and Rawalpindi are attracting customers by fake sale as banners and big sign boards are displayed inscribing "50% discount" on Eid ul Azha occasion which is approaching closer.

The most attracted technique by shop-keepers is to display big sign boards with printed words of sale in order to get their attention for selling their brands at the every Eid season.

The shopkeepers in the big markets including Commercial market, Saddar, Raja Bazaar, Super Market, Karachi Company and Aabapara market, display banners and sign boards of different wordings like "Dhamakedar sale", "Sale Sale Sale" and "50% discount" "Cut price" etc.

But it is a fact that the banners have no reality in them and it amounts to playing with the emotions and sentiments of people just for the sake of attracting them.

"I went to Commercial Market for buying clothes and as I entered into a shop where big banners of sale were waving, I was surprised to see that the prices of clothes were not reduced", said Kashif Muhammad, a person shopping with his family.

He said that almost all the shops have the same trend and there is no reality in cut price or sale.

The shopkeepers are well aware that weather would not change too much in two weeks and that is why they are not ready to reduce the prices of clothes and shoes being used in summer.

Sakina Bibi said that it might be due to the arrival of Eid that summer clothes are still in shops and not out of season.

She was of the view that she prefers to buy garments at the end of a season because of their reduced prices but this time, the prices are same and there is no decrease.

Some shopkeepers have destroyed the meaning of the word "Sale" by permanently inscribing it on their shops.

There is need to form some kind of mechanism to check whether a shopkeepers are selling things on reduced prices or they are just dodging people.