Thursday, December 07, 2023
KARACHI: In Pakistan, where a staggering number of over 28 million children are out of school and education infrastructure widely suffers, Zindagi Trust which is a non-profit organisation, is dedicated to revolutionising the education system.
Founded in 2003 by famous Pakistani singer Shehzad Roy, the trust works on the mission to provide quality education to underprivileged children and reform government schools in Pakistan, through pilot projects at model schools and advocacy with the government.
For its success in reaching and engaging supporters as an early adopter of WhatsApp Channels, Zindagi Trust has been featured on Meta's website as a case study for government and charities.
The Trust is notably the first non-profit organisation from Pakistan to receive this recognition.
Capitalising on the popularity of Meta-owned messaging app, WhatsApp, Zindagi Trust set out with the objective of reaching new audiences, raising awareness, and facilitating fundraising.
It launched a WhatsApp Channel, through which emphasis was placed on initiatives extending beyond model schools, impacting government schools nationwide.
Zindagi Trust saw a significant surge in followers, a 7% increase in donations, and increased reach across its social ecosystem.
Speaking to Geo.tv, Zindagi Trust's Senior Marketing & Resource Development Manager Faiq Ahmed said that WhatsApp channels have significantly contributed to the realisation of Zindagi Trust's objectives by establishing a direct and interactive platform for communication with education and child protection enthusiasts.
Talking about collaboration with the government sector, Faiq said that their advocacy initiatives with the government's help have left an indelible mark on Pakistan, catalysing groundbreaking changes nationwide.
"Through collaboration and perseverance, we continue to shape a brighter future for the children of Pakistan, not only in the education sector but also in areas vital to the well-being of our society," he added.