Meghan Markle sparks sirens over her missing pillars of stability

Meghan Markle’s comments about her luxury lifestyle brand seem to have irked a lot of brand experts, leading one to come forward with a pretty serious take.

The founder and director of The Atticism, Renae Smith is the expert in question.

She discussed Meghan’s desire to ‘pause’ and step back with Express UK.

The expert believes, a “clear roll out plan” is needed “If she wants to be taken seriously in this space, she needs to stop reacting and start leading.”

“That means committing to a clear rollout plan, dropping the cryptic 'pause and reassess' rhetoric, and treating her audience like intelligent consumers, not just fans who’ll buy anything with her name on it.”

Overall, for her brand at large, Smith noted some key aspects and said, “consistency, communication, and credibility need to be the pillars.”

As of “right now, all three are missing,” though the PR expert concluded by saying.

For those still unversed with the full comment on the Confessions of a Female Founder podcast episode with Tina Knowles, Beyonce’s mom, Meghan comment in full was, “I'm looking at it, saying, just pause. That happened. Let's wait until we are completely stable, and we have everything we need.”