Stray Kids' Lee Know announces new endeavor away from music

Stray Kids’ Lee Know just became the global ambassador for Gucci!

The South Korean singer and dancer, who has been spotted wearing the brand’s creations numerous times at official event and was also a guest at the fashion house's cruise 2025 show in London last year, but with this new role, he set to be more involved in Gucci's initiatives.

Lee Know, whose real name is Lee Min-ho, issued a statement expressing his sentiments over the new journey he is set to begin.

“I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity. It’s a great honor to be part of Gucci’s visionary journey,” the Lose My Breath talent stated.

Lee Know has also been praised for being a "very handsome" man, by bandmate HAN who told Rolling Stone, “He is very handsome. And even though he may not look like it, he’s very sensitive and meticulous. And he listens to me and only me.

"I can get lonely being away from home, and he takes very good care of me. After a concert, we spend quality time together. We all do, actually, and we share delicious food together,” he further mentioned.

This announcement comes just a few weeks after his fellow Stray Kids member, Seungmin became a brand ambassador for Burberry, who were delighted to have the K-pop star on board.

Chief creative officer for Burberry, Daniel Lee, said in a statement: “His passion and sense of style will make working together a lot of fun."

The star, who was chosen for his innovative expression of authenticity deemed the partnership as “an honour.”

“It is an honour to join the Burberry family,” Seungmin said at that time, adding, “It’s an iconic British brand with a rich heritage, and I love that connection. I’m excited to be part of its future.”