Harry Styles' lifestyle brand Pleasing faces backlash

Singer Harry Styles' brand Pleasing has come under fire from fans over its newly released line of scented candles. Priced at £80 each, some felt the candles were too expensive for the average consumer.

Pleasing launched in 2021 with a perfume collection before expanding into other self-care offerings. This week, the brand introduced soy wax jars available in scents tied to its fragrance range.

However, the price point of £80 for an 8oz candle rubbed many the wrong way. On social media, comments questioned who could reasonably afford items that charge similar rates to high-end designers. Others called the luxury pricing a "money grab".

Styles' devoted fans expressed their love for the artist but admitted the cost was too high.

Taking to X, one user wrote, “$80 for an 8oz candle @HarryStyles are you off your f***ing rocker?”

A fan of the singer wrote, “I love Harry Styles but my hot take is that Pleasing is not at all a well thought out or executed brand and it feels like a money grab.”

“Harry Styles baby I love you but I'm not paying $80 for a candle,” another shared.

A third agreed, “Why in gods names is your website so expensive @HarryStyles. Who can afford this stuff????”

Someone else wrote, “Breaking my silence. Pleasing is overprice AF well I know it's Harry Styles’ but that brand is literally BRAND NEW (esp for the perfume and scented candle) and the price is equivalent to Dior, Prada etc etc likeee :/”

While the packaging aims to be environmentally-friendly with compostable materials and inks, the sustainability effort did little to offset concerns about affordability.