June 23, 2025
Princess Diana’s request was refused by her designer.
Ahead of Princess Diana’s Style and A Royal Collection auction, fashion designer Jacques Azagury talked to Fox News about his work with the late Princess.
He said, “It feels wonderful [to keep her memory alive]. Anything that I can do that’s going to carry on the legacy of the princess, I will always do it… It’s a way of keeping her alive really.”
The fashion designer went on to explain that the former and late wife of King Charles “embraced this sexier, sleeker look, which was my aim,” in her later years.
“My aim was really to just get her out of all these frills and… frumpy skirts that she was wearing at the beginning. As her life was developing, she had to be on the international stage, and it was my job to make her fit there. Gradually, I simplified and simplified her right to the end until there wasn’t really that much dress. It was more about the princess and the fit of the dress,” he said.
Speaking about Diana’s period of “feeling free from her marriage” after divorce with Charles was finalized in 1996, Azagury said, “She was fit, she was training. She looked phenomenal, and these dresses were saying exactly what she wanted to say, that she was a free woman. She could wear what she wanted to wear.”
“She moved away from royal protocol with the length of the dresses. It was kind of a rebellion, but not a rebellion. But it was her way of telling people that she’s her own woman,” he added.
Azagury also recalled one surprising request by Princess Diana, saying, “[She surprised me] only once.”
“She wanted to go super short on the dresses, and we wouldn’t allow it, particularly on that blue [‘Swan Lake’ dress from June 1997]. It was quite a low décolletage and quite short anyway, and she wanted to go even shorter. We just said, ‘Look, you’re not going to have a dress left and you are a princess. We’ve got to remember you’re a princess.’ So it was way short anyway, so that’s really the only request we would not abide by,” he added.
Azagury said that following her split from Charles, Princess Diana portrayed herself “in a slightly different manner.”
“She had total freedom… She could wear what she wanted to wear. She was able to wear black, which she's usually not allowed to wear because royals only wear black for funerals,” he explained.
Adding, “So the minute she was away from that, the first dress we made for her… was a black dress we made for her after the Martin Bashir interview… a black sexy dress. That was her way of saying, ‘This is me, this is the new me. I’m confident.' And it had all of those things in that one dress. She treated the dresses like that all the way through.”
Jacques Azagury went on to add that the late Princess Diana is still “affecting fashion.”
“Of course, anytime that Kate wears something that possibly remotely looks like something Diana wore… it always gets compared in the newspapers. So, she’s still there,” he said.