Monday Nov 15 2021
Web Desk

WhatsApp introduces new way to help users with their businesses

Web Desk
A representational image. Photo: Google Play
A representational image. Photo: Google Play

  • WhatsApp introduces new feature for WhatsApp Business users. 
  • Businesses can reach new customers by advertising on Facebook. 
  • Businesses can now, through an ad created on WhatsApp, let people on Facebook know they also operate on WhatsApp. 

WhatsApp has always introduced new ways to help users promote their businesses on the app. This time around, it has done the same for WhatsApp Business users. 

In a new feature, the instant messaging platform has made it possible for Whatsapp Business users to create ads that can lead back to their WhatsApp accounts.  

"Thanks to this feature, businesses can reach new customers by advertising on Facebook, because the ad lets people on Facebook know they also operate on WhatsApp," reads a post on

In reality, this has already been told by WhatsApp. The app had informed users how to make ads but the difference was that previously it was possible to create an ad to redirect people to WhatsApp, but people had to use Facebook to configure it: a new option to configure it directly within WhatsApp Business Settings has been introduced recently.

Now, businesses can create a new Facebook ad by accessing WhatsApp Tools Settings > Advertise on Facebook option. 

If you see this option, available on the latest versions of WhatsApp beta for Android and iOS, you can already start creating a new ad by picking a media from your WhatsApp catalogue (if you have configured it) or selecting a photo or video on your device.

"When you create a new ad, you can reach a certain amount of people on Facebook. How many users? It depends on the budget you chose to create the ad," says 

People who see the ad and want to get in touch with the business can easily do so by clicking on the "Send a message" option. That takes them to the number of the business on WhatsApp, meaning they can either call or message them on the platform. 

Official information is also available on the Business Help Center from Facebook.