Election 2024: TikTok rolls out tougher guidelines to counter misinformation, fake content

In the run-up to the 2024 US presidential election, TikTok has provided additional details about its strategies for combating misinformation. 

Additionally, the company's 2024 efforts will be very similar to its previous ones, just like many of its contemporaries in the social media space, according to Engadget.

First, the business is launching its in-app election guide, which will direct users to resources regarding voting, such as mail-in voting instructions and voter registration forms. 

Even though the election guide will resemble previous years, the company is releasing it earlier than in previous elections (the 2020 and 2022 election resources were released much closer to the contests than this year's, which coincides with the start of the presidential primaries).

The way TikTok handles false information in 2024 is largely unchanged from 2022. The business will still not allow political advertisements, even ones that appear in the form of branded content from producers. 

Additionally, it will continue to collaborate with fact-checking groups to ascertain whether information qualifies for recommendations or needs to be labelled as "unverified." 

Though it's not yet obvious what that will include, the business claims that it will "expand media literacy resources to these labels" later this year, which might improve the notices' usefulness to users who come across them.