Meghan Markle's brand ‘As Ever' slapped with a warning: ‘Shame to lose it all'

Meghan Markle has just been warned about the biggest thing her brand is ‘missing’, that too before its ‘too late’.

Brand and culture expert Nick Ede has issued this warning.

He spoke out, in a chat with Newsweek and the whole conversation revolved around Meghan’s stock.

According to the expert, “I think for her, it's all about authenticity now.”

He started by sympathizing with the Duchess over her decision to not ‘cheapen’ the product “if it becomes too mass market.”

In his eyes, “what they do want to do is keep it where it feels like there are small batches, and they're all quite artisan in their feel and look.”

And while “it would be a shame for her to sell out on that,” he admitted. “If you are partnering with Netflix and you have the reach of Meghan Markle and you're in America, you need to think about scale right at the beginning.”

“It's about the demand” at the end of the day Mr Ede warned. “And if the demand is there, she might have to look for different suppliers.” Chances are “she might have to look at different products. But there needs to now be consistency—and it feels that's missing from what she's doing,” he added in his concluding statement too.