Meghan Markle makes savvy move just hours after landing in

Meghan Markle's return to the UK has coincided with a timely new launch from her lifestyle brand, As Ever.

The Duchess of Sussex's latest product arriving just hours after she touched down in Britain with Prince Harry and their children, Prince Archie and Princess Lilibet.

As Ever announced its newest seasonal offering, Spiced Apple Butter, on Wednesday, giving the autumn-inspired product its official debut as Meghan arrived back in the country.

The brand shared a photograph of the new spread on Instagram surrounded by fresh apples, revealing that customers can buy the Spiced Apple Butter individually or as part of a three-jar trio.

"Introducing Spiced Apple Butter," the announcement read, describing it as the brand's newest seasonal spread and inviting shoppers to purchase it online.

The launch had been quietly building momentum in the days leading up to Meghan's arrival.

As Ever previously teased the product with a simple image showing the lid of the jar alongside the words, "A fall favourite. Coming soon."