Meghan Markle hit in public: ‘You're not selling £2,000 items'

Meghan Markle has just been warned about the dangers her lack of consistency brings to her brand

Brand expert and cultural commentator Nick Ede is the one who laid all this out.

It started with the expert saying, “From a business point of view, it's actually important now to have consistency. If you think about how much we consume jam, and you can't get another for about two or three months—that doesn't really make commercial sense.”

In essense “you want to purchase things when you want them,” he added explaining the buyer’s thought process. Because “that's what we're all about—instant gratification.”

Not to mention, none of the produce offerings are “particularly high-value items.”

“It's not like you're waiting for a Birkin bag or a Louis Vuitton scarf that's £2,000 with a waiting list because it's a limited edition,” Mr Ede noted.

At the end of the day “this is jam and flower sprinkles” and Meghan Markle’s team has to “get to a time when they can fulfill all the demand and there's still the opportunity for people to go on, if they're curious, and buy the product too,” he added in conclusion too.