Meghan Markle's source speaks out for the very first time about ‘As Ever'

A well placed insider that is close to Meghan Markle, just revealed her intentions for As Ever, as well as fears she’ll ‘sale out’ too fast.

The source spoke to Newsweek about the social media frenzy associated with her drops, especially now that a new Napa Valley rosé, is said to feature in the permanent lineup.

For those unversed, the first launch in April ended up selling out within minutes, and even the Duchess herself admitted to Aspire podcast host Emma Grede, that she does not want another sell-out to be ‘frustrating’ for customers.

This led the source to reveal that the Duchess is working to increase her product inventory by a “significant scale”.

“The supply chain is constantly changing as the business is growing, as is very normal for any business that's trying to scale,” the insider said.

Hence right now “the critical thing is maintaining the quality of the product,” because for anyone opting a ‘faster’ route “sure, you can just go to any bottling plant and anyone who is growing raspberries anywhere in the country and get it done really quickly,” the same source noted.

They also clarified the reason the next drop is late and added, “The reason it's taking time is because there's been absolutely no compromise on the quality, and the ingredients, and the flavor.”

That, combined with the fact that “the rate at which the product seems to sell out regardless of the scale and the numbers” is “proving very difficult but that's a great problem to have,” they said while concluding.