Meet Yi He: Binance's newly appointed co-CEO

The crypto and digital assets fraternity online is abuzz with the recent appointment of Yi He, the wife of former Binance CEO, as the new co-CEO.

Let's take a deep dive into who Yi He actually is and what led to the tremors witnessed by her appointment as the new co-CEO on Wednesday this week.

Binance Holdings is the world’s largest cryptocurrency exchange, appointing He as the co-CEO to act alongside Binance CEO Richard Teng.

He co-founded Binance with Changpeng Zhao in 2017, and she has been an essential part of the company's growth and innovation since its inception.

This leadership change marks the biggest shift since Teng's takeover after Zhao's guilty plea for violating U.S. money-laundering laws in 2023.

In a statement, Teng praised He’s contributions to Binance, highlighting her deep understanding of the company's vision and culture.

Yi He has mostly maintained a low public profile compared to Zhao, with her recent role listed as Chief Customer Service Officer.

The notable aspect of his personality is that she defended Zhao during his 2024 trial, identifying herself as his business partner and the mother of his three children.

The official Binance statement also emphasised He's fundamental role in shaping the company's strategy, with He expressing confidence in their complementary perspectives and shared vision for the future.