After Pakistani artists, Indian media targets Pierce Brosnan

After Pakistan artists, former James Bond Pierce Brosnan is now in Indian media's crosshairs over a controversial pan masala mouth freshener advertisement.

According to latest reports, Indian Central Board of Film Certification (CBFC) chief has refused to give green signal to the advertisement starring the Hollywood actor.

Brosnan’s endorsement of a pan masala was deeply criticised as the product is most likely to be carcinogenic.

The Consumer Protection Act in the Indian Constitution deems tobacco and alcohol advertisements illegal in the country.

Not only that, the pan masala also is responsible for bright red stains on public places that people leave after chewing and spitting it.

Brosnan reacted to the flak he received due to his endorsement, saying he was deeply hurt and would never knowingly advertise something harmful.

He was also reported to have said that the company unauthorisedly used his images for the entire range of pan masala products even though he agreed to advertise only one product.

Brosnan demanded removal of his images from the products’ range saying he had no idea about the danger those products pose to public health.

Earlier, some Indian cinemas refused to screen films featuring Pakistani actors as the ties between two neighbouring countries turned sour after the Uri attack and India's alleged 'surgical strikes'.