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Sci-Tech
Monday Jan 25 2021
By
Reuters

Facebook plans on providing data on targeted political ads to researchers

By
Reuters
A Reuters illustration.

  • Data to include targeting criteria, such as location and interests, among other things
  • Facebook has currently paused political ads after the presidential election
  • Researchers can apply for access to this information through the FORT


Facebook said Monday it would provide academic researchers information on how political ads were targeted in the lead-up to the presidential election in the United States last year.

The social media giant said the data would include targeting criteria, such as location and interests, selected by advertisers running social issue, electoral or political ads.

Academics and researchers can apply for access to this information through the Facebook Open Research & Transparency (FORT) platform on February 1, Facebook said in a blog post, adding that the data package would cover more than a million ads that ran between August 3 and November 3.

Read more: Facebook looking into reports of people having trouble accessing their accounts

Both Facebook and Alphabet Inc's Google have currently paused political ads after the presidential election as part of measures to police misinformation and other abuses.