Pakistan's homegrown talent making its mark on YouTube

The ongoing trend of social media content creation is accelerating the country's creative momentum which is now making its mark on popular video-sharing platform YouTube, courtesy of a vibrant ecosystem of creators, artists, and storytellers.

The stats show that over 95,000 Pakistani channels have crossed the 10,000-subscriber milestone, while over 13,000 channels boast audiences exceeding 100,000 subscribers.

More significantly, more than 1,000 Pakistani channels have achieved the coveted one-million-subscriber mark — reflecting the acceptance and appreciation of the content created by Pakistanis.

The impact, however, is not limited to simply the number of subscribers as over 60% of watch time for Pakistani content comes from viewers outside the country.

"What we're seeing from Pakistani creators goes far beyond producing content for a local audience," said Google Business & Operations Regional Director Google Farhan Qureshi. 

"They're crafting stories, perspectives, and entertainment that resonate with people across continents, redefining what it means to be a global content creator. And the impact extends well beyond views and subscribers."

These creators are building sustainable businesses, generating employment opportunities, and driving meaningful contributions to the country's digital economy. It's creativity that delivers real dividends, both culturally and economically," the Google official added.

Furthermore, the content emerging from Pakistan is rather diverse and reflects the country's cultural tapestry with creators producing everything from gripping dramas and culinary adventures to insightful podcasts, fashion and lifestyle content, educational explainers, documentaries, and tech reviews.

Whether it is game shows, food reviews, travel series, fashion and beauty reviews and tips or genres such as automotive industry and sports along with educational videos, the content represents economic empowerment, cultural exchange, and creative entrepreneurship rolled into one where Pakistani creators are turning their passion into professions, their audiences into communities, and their content into a bridge between the country and the world.

With new channels launching daily and established creators pushing creative boundaries, Pakistani content is proving that great storytelling knows no borders — and that authentic voices can find their audience anywhere in the world.