First Pakistani couturier to launch studio in London's luxury district

Our Correspondent
Mohsin Naveed Ranjha poses for a photo. — Facebook/Mohsin Naveed Ranjha
Mohsin Naveed Ranjha poses for a photo. — Facebook/Mohsin Naveed Ranjha

LAHORE: After his enchanting designs floored fashion enthusiasts in Pakistan and other parts of the world, popular designer label Mohsin Naveed Ranjha is set to take over the fashion scene in London, The News reported on Friday.

Pakistan's luxury couturier, Ranjha — whose label is named after himself — will unveil a standalone design studio in the United Kingdom's capital with the space located in the heart of its luxury district opposite to the famous Regent Street.

This opening, slated to take place on March 8, will make the designer the first from Pakistan to establish his label in London's luxurious fashion district, taking the country's fashion industry up a notch among his foreign clients.

"I am filled with immense pride as we inaugurate our studio in London. Showcasing the essence of Pakistan through fashion, right in the heart of one of the world’s most revered fashion capitals, is truly exhilarating," said Ranjha.

The designer added: "With high aspirations for the MNR brand, our debut in the London fashion scene signifies a significant stride towards realising these ambitions."

With a notable international celebrity following and recognition, including notable figures like Tan France, Ranveer Singh, Sara Ali Khan, and Jhanvi Kapoor, Ranjha has solidified his position on the global stage.

Under Ranjha's creative helm, the label is supported by Managing Director Abubakar Naveed Ranjha and propelled by Pakistan’s leading digital ecosystem powerhouse, Cresset Tech. The London studio will showcase regular ready-to-wear collections, luxury capsule collections, and bespoke bridal services, spanning both menswear and womenswear.

Ranjha’s flagship stores are located in Lahore, Karachi and Gujranwala, with an additional presence in New York and online.