Meghan Markle warned against 'scarcity theater' ahead of new launch

Meghan Markle has been warned by a PR expert to prevent the failure of her upcoming wine launch.

Meghan, the Duchess of Sussex, is set to launch a Napa Valley rosé through her brand, As Ever, on July 1, which is also Princess Diana’s birthday.

PR expert Eric Schiffer has warned Meghan to prevent another fast sell out from her brand. Both her previous launches sold out within an hour.

Eric has predicted that customers will be fed up if products keep selling out.

He told the Express: "Meghan appears to have jacked inventory near ten-fold yet stone cold crazy screamed ‘Sold Out!’-- that’s scarcity theatre, not strategy."

"July 1 isn’t romance--it's roulette: Diana’s birthday or a PR kiss of death," he remarked.

"Another four-hour sell-out and shoppers will scream scam and toss the potential of buying a bottle in the dumpster fire," he continued.

"If the cork pops faster than fans click, her brand looks like the royal Ponzi of pantry products," the expert concluded.

Meghan Markle first launched As Ever in April. The products offered by the brand include, crêpe mix, shortbread cookies with flower sprinkles, herbal teas, limited-edition wildflower honey, and raspberry spread.