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Monday Jan 18 2021
Web Desk

Jack of Digital Joins Forces with TikTok to Launch “The Creators Academy” in Pakistan

Web Desk
A TikTok logo is displayed on a smartphone in this illustration. — Reuters/File

  • “The Creators Academy” is a platform that guides content creators on how to produce “meaningful and creative” content
  • "Youth must be encouraged and trained to produce authentic content", says Jack of Digital

KARACHI: Jack of Digital has joined forces with TikTok to launch “The Creators Academy” — a platform that teaches/guides new and experienced content creators, to produce “meaningful and creative” content.

According to a press release by Jack Digital, a one-day pilot programme for “The Creators Academy” was conducted recently at the Beach Luxury Hotel in Karachi, where more than 50 young aspiring content-creators were trained by numerous successful industry experts and trainers, to understand the potential and methods of creating effective social media content.

"The workshop revolved around each participant making a perfect video during the day," said the statement. The participants first received expert-level coaching and creative tips about each step of the process after which they got the opportunity to practically apply the learning.

The workshop began with an introduction to the concept of the academy and the workshop by Faisal Sheikh — the CEO of Jack of Digital, the statement said.

The first session was dedicated to self-discovery, where participants evaluated their strengths, weaknesses and interests, before selecting their topics and a genre for their expression. It was led by Habibullah Khan — Founder, Penumbra Digital and Advisor, National Incubation Center, Karachi.

The second session provided "valuable coaching into personal brand-building, commercialisation of content, and how to attract and engage followers with memorable content." Omar Abedin, CMO of and Author of "Building Brand YOU!" led this session.

The third session taught the participants about arranging their thoughts and complete pre-production planning aspects like: scripting and selection of venue, music and team. The speaker, Zeeshan Asghar, laid the groundwork for developing a storyline.

The fourth session, according to the statement, covered "the essential features of a camera, lighting and creative shooting-techniques for perfect execution to produce great videos". The speaker for the session was Najaf Bilgrami — a director, cinematographer and actor.

He talked about his experiences both in front and behind the camera," said the statement.

"In the workshop oriented breakout session, Najaf got participants to explore their videography skills in natural and artificial light, along with using the phone camera to its full potential," it added.

Najaf partnered with industry veteran and cofounder of Sharp Images, Tahir Moosa for the fifth session to provide practical knowledge about animation, visual effects and computer graphics to the participants of today's session.

Read more: Here's how Pakistan users can participate in TikTok's new video competition

The final workshop session on branded content was led by Ahmed Chagla, Chief Creative Officer, MullenLowe & Rauf. Ahmed built the narrative from the commercial aspect on how content creators can tailor their content and profiles to attract brand endorsements.

The closing session included Waseem Afzal from TikTok MENAT.

TikTok’s objective behind "The Creators Academy" is to "enhance the skill-sets of content creators and provide them the tools to produce original content and ideas, with a higher quality".

"Since many social media platforms have matured to enable a truly global outreach, more competent people (especially the youth) from all over the world, must be encouraged and trained to produce authentic content to generate revenue by adding-value to the society with their intelligence and creative-expressions," the statement concluded by saying.