Hailey Bieber's real reason for selling her brand revealed

Hailey Bieber has recently sold her brand, Beauty Empire, to e.l.f cosmetics for $ 1 billion on May 28, 2025.

According to the recent findings of RadarOnline, a source, who is close to her, revealed the reasons why the American model sold her makeup brand, which has grown into $ 1.44 billion brand within two years.

"Hailey sold Rhode to E.l.f. for a massive payday,” the insider began. “She is now turning her full attention to SKYLRK."

Revealing that she is now turning her 'full attention' to her husband, Justin Bieber's clothing brand SKYLARK.

"In the coming weeks, you will see her doing more cross-promotion for this. She's helping him with creative strategy and even product development. It's a calculated shift," the source added.

"She built Rhode into a billion-dollar brand, cashed out at the peak, and now she's using that momentum to help launch Justin's next chapter," the insider told the publication. “She is trying to be a mogul, and she is on her way."

For those unversed, the Baby singer is currently dealing with 'financial issues' and also, he reportedly sold his nearly 300-song to Hipgnosis Song Capital for $ 200 million.

"Selling this catalog was like selling a part of himself. But given the choices he’s made, he had no options," the source noted.

Before concluding, the insider shared that the singer is still "blowing through cash like there’s no tomorrow." 

its pertinent to mention that Hailey Bieber tied the knot with Justin Bieber in 2018 and the couple shares a son, Jack Blue Bieber.