Adam Peaty expands empire as he strives to keep up with Gordon Ramsay's fortune

Adam Peaty is set to tie the knot with the lady of his dreams, Holly Ramsay. 

For context, the Olympic swimmer's wedding has been dramatically overshadowed by a toxic family feud, which saw Adam snub all of his relatives, except his sister Bethany, from the nuptials. 

He is also busy striving to build a business empire like his future father-in-law, Gordon Ramsay.

Adam and Holly are set for a Christmas wedding, where they will exchange vows at Bath's historic Abbey Church of Saint Peter and Saint Paul, followed by festive celebrations.

Adam has been working hard across his eight companies amid the family drama. While he has a long wat to match the TV chef's £180 million fortune, Adam is already a millionaire having ranked in £1.4M last year from his media work alone, according to The Sun.

The athlete also has several ventures with business partner Ed Baxter through their AP company, which provides services of workshops and swimming academies with a centre in Saudi Arabia.

Moreover, Adam is also paid a brand ambassador for Speedo, German car company CUPRA and a Jacuzzi manufacturer.

This comes amid reports of Holly's own lucrative deals, with influencer's Instagram heaving with high-profile collaborations, including partnerships with Victoria's Secret, Armani and Charlotte Tillbury, all in the lead-up to the wedding.