Gigi and Bella Hadid face off in Guest in Residence's fall 2026 campaign

Gigi Hadid and Bella Hadid are facing off in a playful cowgirl showdown for Guest in Residence's new fall 2026 campaign. 

In a teaser video released on Instagram Wednesday, August 25, the sisters stand across from each other in a field, decked out in Western-inspired looks, sizing one another up before both reaching for their holsters as a twangy Western tune plays in the background.

Gigi, 31, wears a red striped sweater with a coordinating red neck scarf, jeans and a black cowboy hat, while Bella, 29, layers a red plaid shirt under a brown and red cardigan, paired with a brown cowboy hat, dark-wash denim, brown leather chaps and a Western-style belt. 

Guest in Residence announced the campaign with a playful caption. 

"WE HAVE A GUEST IN THE WEST. EVERYONE'S FAVORITE COWGIRL MISS @bellahadid joins @guestinresidence for our fall 2026 campaign!!! 10am tomorrow guestinresidence.com."

Gigi launched the cashmere knitwear label in 2022, and it's since become something of an unofficial uniform among her famous circle. 

In June, Taylor Swift was spotted heading into Electric Lady Studios in New York wearing the brand's Shrunken Polo sweater in a mustard-and-white knit, paired with flared denim and Gucci platform sandals. 

Gigi's boyfriend, Bradley Cooper, has also worn the label publicly on multiple occasions, in February 2024, he stepped out in the brand's Stripe Crew sweater paired with sweatpants and hiking shoes, and months earlier he was photographed in the label's Plaid Work Shirt during a stroll in New York City.