Lux Style Awards cancels the show, redirects funds for COVID-19

In the wake of of coronavirus pandemic, the Lux Style Awards (LSA) has decided to put off the grand awards ceremony in 2020 and has redirected their funds to Akhuwat Foundation in a bid to support the members of entertainment and fashion industry whose lives and employment were affected due to the virus and lockdown.

In a media statement, the Lux Style Awards said: “While we may not celebrate LSA in all its glory this year, we will find a befitting way to recognise and award the winners of the 19th Lux Style Awards.

“The LUX Style Awards were conceived 19 years ago, to reward and promote Pakistan’s entertainment and fashion industry. Over the years, thousands of people have supported and worked on making it the most coveted award ceremony of Pakistan.”

“Today, in these tough times, we want to support the members of these industries, whose lives and jobs have been affected by the pandemic,” said Asima Haq, the Beauty and Personal Care Director at Unilever Pakistan.

Amir Paracha, Chairman & CEO of Unilever Pakistan, added “The LUX Style Awards have always stood as one the most esteemed platforms to recognize and celebrate the best in Pakistan’s Entertainment & Fashion Industry. We recognize the impact of this postponement and urge everyone to stay together in strength and spirit.”

With a message to stay safe and strong during the pandemic, LSA said that the stage will hopefully light again, very soon.