Sunday, December 10, 2023
Web Desk

'Boycott Zara': Ushna Shah slams int'l fashion brand for mocking Palestinians' misery

Zara photoshoot apparently depicting mannequin wrapped in white shroud irks netizens as "boycottzara" trends

Web Desk
— Instagram/X
— Instagram/X

Known for her outspoken nature and forthright attitude, Pakistani actress Ushna Shah has once more raised her voice for Palestinians slamming renowned fashion brand Zara for its insensitive photoshoot.

Reacting to Zara's recent photoshoot Shah questioned whether one should throw away all the clothes from the said brand.

"So do we throw away existing #zara clothes or just not buy new ones? IMO since they don’t have logos on them I don’t think wearing the ones we already have should be a problem?," she wrote on her X account adding, "Never shopping there again, obviously."

Her remarks followed Zara's photoshoot, which purportedly depicts small bodies wrapped in white cloth similar to Muslims' burial shrouds, a cardboard cutout that loosely resembles an upside-down Palestine map, rubble, statues with missing limbs, etc, has caused an uproar on social media.

The brand, however, has since then apparently deleted the image in which a model can be seen carrying a mannequin — wrapped in white — on her shoulders just like Palestinian mothers were shown hugging their deceased children before burial, wrapped in kafans (funeral cloth).

An image from Zaras recent photoshoot. —  Instagram/zara
An image from Zara's recent photoshoot. —  Instagram/zara

Netizens have slammed the fashion brand for its insensitive photoshoot in light of the humanitarian tragedy unfolding in Gaza which has seen more than 17,000 Palestinians — including over 7,000 children — being martyred due to the ongoing Israeli offensive.

This is not the first time the Baala actress has taken a principled stance in support of Palestine as previously. She posted a video on her X account highlighting the misinformation campaign by Western media to suppress the Palestinian genocide being carried out by Israel.

However, Shah is not the only one who has censured Zara's photoshoot, as social media has been flooded with posts condemning the fashion brand's ill-timed and inconsiderate photoshoot.

"Beyond disgusted," said one user who lambasted the fashion brand for "using genocide of people in Palestine" for a marketing campaign.

Meanwhile, another user termed it as "Gaza genocide collection".