Instagram's new feed algorithm tool offers personalised feeds: Discover how it works

If your Instagram feed is out of sync with your taste, the Meta-owned firm has introduced a new feature offering you greater control over how Instagram’s algorithm makes up your feed.

The new Instagram update is now available to all English-speaking users. It has been released after testing phases and is part of the company's dedication to addressing user concerns regarding transparency in content recommendations while offering personalised feeds.

Instagram's new algorithm control option enables users to fine-tune the balance between algorithmically recommended content and posts from accounts they follow.

This makes it possible for individuals to prioritise what they wish to see first in their feeds.

Where to access Instagram's feed algorithm tool?

For those wondering how to access it, it is accessible from the settings menu, allowing users to toggle between discovery-oriented recommendations and a more chronological or interest-based feed experience.

The feature includes clear options to emphasise “Recommended For You,” “Following,” or categories like “Favourites.” This intentional interaction with the algorithm, which has dictated post visibility for years, is intended to reduce the one-size-fits-all approach for feeds.

Instagram spokespeople said that this enhancement comes in line with feedback from users and creators who have criticised automated feeds for promoting irrelevant or repetitive content. Meanwhile, experts believe greater transparency and control are increasingly expected in social platforms as users demand more influence over non-transparent, AI-driven recommendations.

The feed personalisation feature is rolling out globally to English-speaking regions, with plans for additional language support in future phases.

Data from the initial test group showed that user engagement and satisfaction improved when control options were utilised, which means that personalisation can enhance experience.